The SEO sector might be one of the most competitive fields in the world of work. This is because it is not an exact science and the different types of knowledge that a professional must have are very broad and sometimes complex.
- What do SEO specialists do?
An SEO specialist works with three areas: technical, sociological and marketing. SEO professionals try to understand user searches to adapt them to their business and create digital strategies.
It is a practical profession; you need to constantly be doing testing, forecasting, and analytics.
The job of an SEO specialist is focused on attracting organic traffic and generating income on websites.
Also, you’ll need to acquire additional skills to become a true SEO specialist. You may need to create content, improve the user experience, or create new digital marketing strategies.
All these aspects of SEO work should be in your wheelhouse. With these, you’ll not only survive in the online marketing world but thrive as an SEO specialist.
- What do you need to work as an SEO specialist?
Career opportunities in SEO have grown significantly in the last 10 years. Here, we’ll explain what type of training and skills an SEO specialist should have to be successful in this challenging career.
- Professional qualifications
Many of the top digital marketing agencies recruit graduates who have studied marketing. But studying a university degree in digital marketing or similar is not a prerequisite for being a great SEO specialist.
It’s impressive for clients if an agency can say that in their team are all university educated in a relevant discipline. So, if you want to have a shot at the top job opportunities, it’s a good idea to study something related to the world of marketing and SEO.
But most graduates usually leave without practical SEO knowledge. And technical SEO knowledge is a fundamental part of SEO work.
If you have a university background, it’s no guarantee you are not going to be good at SEO. But understanding how to create a web page and how programming languages function will help you a lot in your day to day SEO activities.
Top choices for degree courses include Informatics, Telecommunications or Mathematics. These are perfectly compatible with SEO since it’s about numbers and data analysis.
- Non-professional training
Being a good SEO professional is not an easy task.
Having a university degree related to Computer Science or similar might be the most appropriate to specialize in SEO. But can you start a career in SEO if you have never done SEO? The answer is, yes.
You may already be working in a career but want to get into the world of SEO because you see a big future in it. Many people transition to SEO from their existing careers. Especially from jobs in advertising.
If you want to start a career in SEO you can do the following:
- Search the Internet and learn on your own
This can be time-consuming and you can waste a lot of time trying to work out what information is crucial and what’s not.
- Take an online SEO course to learn the basics
Doing an online SEO course is the quickest and cheapest way to learn the fundamentals and get a good grounding in SEO.
Most good quality online SEO courses like those offered by Udemy will teach you all about SEO. You’ll learn SEO basics and about contrasting information, and professional work methodology. You’ll also learn how to deal with real clients through practical examples. You can also access online resources like Hubspot to learn about SEO.
- What about further training and skills?
After you acquire the basics of SEO, consider specializing. Specialized training will allow you to do a deep dive into a specific SEO related topic. This can help open the door to your first job.
But it doesn’t stop there!
You might now be in a position to begin working in the world of SEO. But remember that this is an extremely dynamic environment.
Google and other search engines regularly update their search algorithms. Consumer behavior trends, developments in web-related technology, and even the economy can all influence what’s hot in SEO and what’s not!
So, you need to be continually updating your SEO skills to stay relevant!
Consider at least doing a specialized course and obtaining certification in Google Ads and PPC. You don’t need any previous university education to excel in this area.
- What are SEO tools?
There are plenty of essential SEO analytics tools and apps that you will use every day. These SEO tools incorporate elements of data analysis and management. They are usually based on Google Ads, PPC campaigns, and other marketing metrics.
Specialized courses are essential to growing in the specific SEO subjects that interest you the most. Make no mistake, experience is what will help you grow as a professional SEO specialist, and excel at your job.
- What else do I need to know to be an SEO specialist?
So, you’ve acquired the fundamentals of SEO. You must also take into account certain requirements that are demanded in the world of SEO work:
- Always be active and curious
- Keep updated since changes in SEO best practices occur frequently
- Stimulate your creativity, especially in problem-solving
- Develop excellent communication skills, with collaborators and clients
- In SEO, teamwork is usually a big part of projects, so learn to become a good team player
More and more companies are developing their business digitally. In digital marketing, the SEO expert plays an extremely important role.
Do you want to be the person who helps get a company to the top position in online searches? Could you lead this digital transformation process?
You should always be interested in knowing what additional skills you need to learn to become a top SEO specialist.
As you learn more about SEO, try to identify an area you are curious about. Being passionate about what you do is crucial to your success. Being curious about the world of digital marketing will help you drive your career forward. You’ll also create some memorable SEO projects for your clients!